Read how we helped Second Layer better interpret and leverage their customer behavior data using google tools

Case Study: Implementing the Google Tools Suite for Second Layer by Falsezero

INTRODUCTION

In the Spring of 2022, Falsezero collaborated with the Los Angeles-based clothing label, Second Layer, to enhance their data analysis and online marketing efforts. The challenge was to implement an effective suite of digital tools that would enable Second Layer to understand customer behavior, improve decision-making, and drive growth. Following a careful assessment of available tools, we decided on Google's suite of tools including Google Analytics, Google Tag Manager, Google Data Studio and Google Ads.

THE CHALLENGE

Second Layer, while having a robust online presence, had gaps in their understanding of customer behavior, resulting in missed opportunities for sales and engagement. They were in search of a comprehensive tool suite that could provide insights into their customers' actions, interests, and preferences along with enabling refined marketing strategies.

OUR SOLUTION

We implemented Google's suite of tools to provide Second Layer with a comprehensive dashboard of data, insights and opportunities.

- Google Analytics: This tool tracked user behavior on Second Layer's website, from which pages they visited, to how long they spent on site, to what they clicked. The data was invaluable for informing Second Layer's sales strategies and website design.

- Google Tag Manager: We used this to manage and deploy marketing tags without having to modify the code. It also helped to track specific events like form submissions, button clicks and product interactions.

- Google Data Studio: Using Google Data Studio, we created informative, easy-to-read reports and visual dashboards that updated in real-time. This enabled Second Layer to have a quick and complete overview of their metrics at a glance.

- Google Ads: Finally, we employed Google Ads to target potential customers with advertising specific to their interests, greatly increasing conversion rates.

RESULTS AND OUTCOME

The implementation of the Google Tools Suite drastically improved Second Layer's ability to make informed decisions. They saw an increase in audience engagement, more effective marketing campaigns, and ultimately an increase in sales conversions. The real-time data and reports allowed Second Layer to quickly adjust strategies, proactively impact user experience and greatly improve overall business performance.

CONCLUSION

Falsezero's collaboration with Second Layer underscores the power of effectively utilizing Google's suite of tools. Using the right tools to analyze customer behavior data and refine marketing strategies, Second Layer was able to make significant strides in its digital goals. This successful project reinforces Falsezero's commitment to delivering digital solutions that drive clear business results.